MEDIA KIT

//2020-2021

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The Daily Nebraskan Media Group offers many options for your business to be placed in front of UNL students. Our events allow for direct contact with this target in the most high-traffic areas of campus. We offer a diverse calendar of events for each upcoming school year to get in touch with the niche market of students.

BIG RED WELCOME STREET FEST

The Big Red Welcome Street Festival kicks off the year, and provides a fun end to Welcome Week. On the Sunday before classes start, campus organizations, vendors, and games are set up in front of Memorial Stadium. This event is put on by New Student Enrollment and welcomes both new and returning students to join in and visit the booths set up.

JOB FAIR

The Job Fair highlights local part-time jobs that are targeted towards students at UNL. This event allows for businesses to gain traction and talk to potential candidates.

HOUSING FAIR

The housing fair brings together off campus student living complexes to expose students to their options for the upcoming years. This event allows housing complexes to get in direct contact with the maximum number of students.

PET THE STRESS AWAY

Pet the Stress Away is an event aimed towards giving students a fun escape from the struggles of college. We team up with a local animal shelter to bring dogs to campus. This is the perfect event to meet your target where they are at and capture their attention.

Spring Festival

The Spring Festival is our final event of the school year, celebrating the end of the semester nearing. Students join the celebration to experience food, live music, games, and more. Vendors are able to join in bringing the students a fun experience, while promoting their business.

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IN-DEPTH LOOK

Our news endowment issues are some of our most popular. Past topics have included the UNL Greek system, campus safety and sustainability. Topics for this year’s in-depth editions will be announced in Fall 2020.

WELCOME BACK- New Student Enrollment Guide

The New Student Enrollment Guide is our biggest publication of the year, with over 6,000 copies handed out to new students at the Big Red Street Festival. This publication provides the best way to get your message in front of a new group of highly receptive student customers.

CAMPUS VISITOR GUIDE

The Campus Visitor Guide is exposed to thousands of prospective students, families, alumni and sports fans visiting campus all year long. This annual guide is accessible all over campus, as well as in key businesses, visitor’s centers, rest stops and hotels.

JAZZ IN JUNE

The Jazz in June concert series draws thousands to campus every Tuesday during June. Jazz in June programs reach an engaged and educated market, with new copies produced for each concert.

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One of the DNMG’s most popular products are exclusive digital billboards located in the Nebraska Union. The large digital flatscreens rotate Daily Nebraskan news as well as full-color digital advertisements. The high traffic placement is displayed in a prime location to target over 8,500 students daily.

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The Daily Nebraskan sends out a daily email newsletter Monday-Friday during the months school is in session (August-May). This email is sent to over 25,000 UNL students and includes the latest news headlines from around campus. The email receives an average open rate of over 25%. Sponsoring the newsletter gives you the chance to get your message in front of the entire campus.

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Social Media is one of the best ways to reach college students because it is where they spend the most time. The Daily Nebraskan is fully suited with multiple platforms to reach this audience. The DN social media has a combined reach of over 28,000 followers, allowing for the greatest potential to influence of UNL students.

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Our street team service allows your business to be the center of attention on University of Nebraska-Lincoln campus. The Daily Nebraskan Media Group street team will work with you to put your message directly in the hands of students. You provide the product, swag, flyers, coupons, etc. and we will distribute them to this desirable demographic for you.

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BigRedRentals.com is Lincoln's first off-campus housing and rental site targeted solely to UNL students. A student-focused site is valuable because it allows you to get in front of your exact target audience. In partnership with UNL student government, BigRedRentals.com is heavily promoted on campus as well as social media.

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When it comes to technology's influence on America's young adults, reading is not dead- at least not the news. College students, compared to older adults, prefer reading their news rather than watching or listening. Most of this reading takes place online. With more than 110,000 unique users per month, dailynebraskan.com should be the foundation of your marketing plan with the DNMG. The majority of our readers use their mobile device to engage with our content. We make engagement easy with two options:

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Access to our 9 high-traffic elevator wraps and over 6,000 daily users throughout UNL's five parking garages offer you a creative and impactful way to engage potential customers. This option is becoming increasingly successful as the ever-growing student population purchases resident and commuter parking passes.

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*Production fees not included

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The Daily Nebraskan offers marketing space about our large magazine racks around campus. Our network of more than 30 high-traffic posters market to over 33,000 students, staff and alumni on campus.

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